Services
Launch. Build. Grow.
Three stages. One experienced approach. Built around your business and where you want to take it.
01
Launch
Launch with clarity, confidence and compliance.
The decisions made before launch shape everything that follows. We bring proven operational and commercial experience to the table, helping founders turn ambitious concepts into businesses that are operationally ready, commercially positioned and built to perform from day one. From compliance and operational planning to pricing strategy, pre-sales, recruitment, SOPs and opening readiness, we work alongside you to put the right foundations in place, prepare the team and build commercial momentum ahead of launch.
Regulatory & Compliance
Health authority liaison, permit and compliance support, equipment specifications, operational documentation and preparation for inspections and approvals.
Operations Planning & SOPs
Operating plans, SOPs, emergency action plans, risk assessments and the daily, weekly, monthly and quarterly procedures that keep the studio running consistently.
Operational Platforms & Infrastructure
Booking and CRM platform setup, membership and service configuration, internal communication channels, team workflows, reporting systems and the operational infrastructure needed before launch.
Team Recruitment & Structure
Organisational structure, role design, job descriptions, recruitment strategy, interview processes and support hiring the right leadership and founding team.
Pre-Sales & Launch Strategy
Founding membership strategy, pricing and offers, lead generation, referral programmes, community partnerships and sales processes designed to build momentum and revenue before opening.
Team Training & Opening Readiness
Onboarding, operational and sales training, leadership development, SOP and emergency training, pre-opening sessions and final preparation to ensure the team is confident and ready for opening day.
Sauna & Cold Plunge Operations
Equipment selection and operational recommendations, commissioning support, troubleshooting, preventative maintenance, operating procedures and practical guidance built from hands-on experience.
Water Management & Safety
Water testing and treatment procedures, pool logs, cleaning protocols, contamination response, guest screening, waivers, emergency procedures, signage and first aid requirements.
02
Build
Exceptional teams, operations, and systems.
As a business evolves, opportunities to strengthen operations, team performance and commercial results become clearer. We work alongside founders to assess the business, identify where performance can be improved and focus on the areas that will have the greatest impact.
From operational performance and leadership to sales, retention and the guest experience, we bring practical experience and a clear perspective to help build a stronger, more effective business.
Operational Performance
Operational audits, workflow improvements, operating standards, accountability and practical changes that improve efficiency, consistency and overall studio performance.
Sales & Revenue Performance
Sales processes, membership conversion, pricing and offers, team sales training, performance tracking and strategies designed to increase revenue.
Member Retention & Engagement
Retention strategy, referral programmes, member incentives, challenges and community initiatives designed to strengthen engagement, loyalty and lifetime value.
Guest Experience
Reviewing and improving the customer journey from booking and arrival through to the in studio experience, follow up and ongoing membership.
Team Performance & Culture
Clear expectations, communication, accountability, recognition and incentives that create motivated teams and a strong, high performing culture.
Leadership Development
Developing Studio Managers and leadership teams to lead confidently, manage performance, develop their people and take greater ownership.
Systems, SOPs & Reporting
Reviewing and improving operational platforms, SOPs, workflows, KPI dashboards and reporting to create greater consistency, visibility and control.
Recruitment & Team Development
Identifying team gaps, refining roles and responsibilities, recruitment support, onboarding and ongoing training as the business develops.
03
Grow
Sustainable membership and commercial performance.
Sustainable growth comes from knowing where to focus and where the greatest opportunities exist within the business. We work alongside founders to assess commercial performance, identify untapped potential and define the priorities that will have the greatest impact on future growth. From accelerating membership and revenue growth to developing strategic partnerships, entering new markets and expanding into multiple locations, we help established wellness businesses build the commercial and operational foundations needed to scale.
Commercial Strategy & Performance
Revenue, profitability, pricing and performance analysis to identify where the greatest commercial opportunities exist and build a clear strategy around them. Analyse revenue, profitability, pricing, membership performance and key commercial metrics to identify opportunities, set clear growth targets and build an actionable commercial plan.
Membership Growth & Retention
Review acquisition, conversion and retention performance, optimise membership structures and pricing, and develop referral, incentive, engagement and retention initiatives that grow recurring revenue and member value.
Sales & Business Development
Strengthen sales processes and team performance, identify new revenue opportunities, develop lead-generation strategies and create clear targets and accountability around commercial growth.
Strategic Partnerships
Identify, develop and activate partnerships with complementary brands, businesses, corporate organisations and community partners that expand reach, create new revenue opportunities and introduce the business to new audiences.
Expansion Planning
Assess new cities, neighbourhoods and markets, evaluate commercial opportunities and support the planning required to successfully launch additional locations.
Operational Scaling
Creating a clear operational blueprint for growth, standardising the systems, processes and operating standards that work, and building the structure needed to replicate them consistently across multiple locations.
Leadership & Organisational Growth
Develop the leadership structure required for scale, identify capability gaps, strengthen existing leaders and help founders build teams that can take greater ownership as the business expands.
Founder & Strategic Advisory
Work directly with founders on key growth decisions, commercial priorities, expansion opportunities and challenges, providing ongoing strategic and operational support as the business scales.
How we work
Experience that works alongside you.
Every engagement starts with understanding your business, your ambitions and the challenges standing in the way. We bring real operational experience to the table, working alongside founders to make informed decisions, solve problems and turn strategy into action.
01
Understand
We take the time to understand your business, your ambitions and where the greatest opportunities exist, so we can focus our attention on the areas that will have the greatest impact.
02
Define
We identify the priorities, opportunities and decisions that matter most, bringing practical experience and a clear perspective to define the right path forward.
03
Execute
We work alongside you to turn strategy into action, bringing the experience and hands-on support needed to execute effectively and drive the business forward.
04
Empower
We leave you better equipped for what comes next, with stronger systems, empowered leaders, engaged teams and greater confidence across the business.
Let's start with where you are.
Every business is different. We take the time to understand where you are, where you want to go and where the right support can make the greatest impact.